Market Research Studies

Understand Your Customer

Market Research

When it comes to Market Research, there are an overhwhelming number of tools out there to consider. This is one of the reasons why many businesses struggle to get ROI on their market research projects - because they're not using the best-fit approach for their circumstances.

At Sequent, our superpower is helping you choose the right tool for the job at hand. Our skill for navigating the market research landscape has been developed through more than a decade of experience using market research to answer business problems, both on the supplier and client side.

To accelerate our clients' progress on the market research learning curve, and help them better manage their own research programs, we've transformed that perspective into a research framework. You can harness this framework today by taking our Essential Insights for Leaders class. 

Don't have time for DIY? We're happy to do the research for you. Read more below about some of the most common types of research studies we conduct on a regular basis. Or - better yet - Contact Us for a full capabilities demonstration!

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Market Research Services

There are so many types of market research - it can be overwhelming.

Let us help you choose the right type of project to meet your business needs.

Along with the methods you'd expect - surveys and focus groups - we're well versed in a wide range of research tools.

 

Segmentation

People can be so different within the same demographic groups. Segmentation divides the market into groups of likeminded customers, to better understand needs and improve marketing and sales targeting

Experience Research

Are advertising, website, and sales activities working together to create a holistic experience for prospects? Can customers get what they need without friction or frustration? We can answer these questions from several angles.

Win/Loss Analysis

What aspects of the sales process are contributing to your wins? What must be adjusted to win more often? Gather feedback directly from the customer, immediately following an engagement with sales.

Usability Studies

Your design team is in love with the new website they've designed. Do prospects and customers feel the same way? Usability research studies users as they use specific parts of your site, to get the answer - in detail, and in their own words.

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Contact Us

Looking for more information? Fill out the form to the right, or email us directly at info@sequent.solutions and we'll be in touch right away!

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