About Us

At Sequent, we help leaders turn insights into bold, future-ready strategies that drive real results.

Welcome to the next level of data-driven.

Being data-driven isn’t just about collecting data—it’s about understanding it in the right context. We help you combine your data with market research, landscape analysis, audits, and testing to make sure you see the full picture; because without that context, even the best data can lead you in the wrong direction..

We’ll help you be ready for anything.

In a challenging economy, it’s crucial to be clear about what your target audience needs and to seize every opportunity to stay ahead. Our proprietary frameworks (Essential Insights™ and Tractometry™) are the foundation of our lean, “always on” approach to market and audience intelligence, so you have the answers when you need them – fast. 

Let’s tap into every perspective.

What sets Sequent apart is our authentic belief in co-creation. We don’t just give you a strategy; we work with your team to help them develop it. By bringing together key leaders from across your organization—including Marketing, Sales, Finance, Product, Customer Experience, Service, and Public Relations—the end result is a strategy that’s not only insightful but also truly yours. Along the way, your team builds the strategic muscles and courage to make the best decisions about your go-to-market approach.

Step by step, through increased data literacy and strategic acumen, your team will develop the confidence to be BOLD—together. That’s where real transformation happens. With Sequent, you won’t just keep up with the market; you’ll lead it.

Our Guiding Principles

Mission

We believe that customers, shareholders, and employees all benefit when a company invests in its own ability to be ready for what’s next.

The ability to move fast and turn on a dime can be a gamechanger – but only if you’re clear on where you are, and where you’re going. Agility is about dodging obstacles in your path, not chasing every shiny object that comes into view.

Since our founding in 2021, Sequent’s mission has been steadfast: To help companies rediscover their long-game and master it.

Vision

Sequent’s clients lead their industry – informed by deep customer knowledge and a better understanding of what’s happening in the market – and with the in-house skills to know what to do about it.

Because they are fiercely focused on value, the clients of Sequent consistently deliver more of it to their customers, stakeholders, and employees.

As top-notch strategists, Sequent’s clients navigate the market using their own well-calibrated compass – only occasionally needing outside support for exceptional market challenges.

Values

  • Partnership: We believe in the power of blended perspectives and embrace collaboration as a source of value – whether cross-functionally with a client’s internal stakeholders, or externally with other partners – including our own.
  • Discovery: Our customers and the market change constantly. We love learning about both! It makes us all smarter. By keeping a close eye on these transitions and evolutions, we develop the wisdom to discern between which changes we must react to, and which changes we will let pass us by.
  • Objectivity: At Sequent, we think critically about the tools we use, to ensure they serve the client need. We use those tools to gather data in an impartial and unbiased way. And even though you want fast answers – we insist on waiting for the data / evidence to “speak” before we form a point of view.
  • Excellence: We care deeply about doing a great job. We feel a duty to our clients, their stakeholders and shareholders, our partners, and ourselves to consistently deliver high-quality insights and strategies.
  • Joy:  While not a value that is typically associated with insights and strategy, we believe that joy is a crucial part of the mix. When people enjoy what we do, it comes through in the work.

Meet Our Founder


Sequent was founded by Sarah Weaver, an insights-driven strategist who helps executives and their teams find a better way to create what’s next. Along with her contagious enthusiasm for collaborative strategy development, Sarah brings two decades of cross-functional, cross-industry leadership experience to her consulting practice.

Sarah’s expertise in business intelligence, data science, market research, and commercial strategy has been developed within several leading Fortune 500 corporations including Pfizer, Citi, Bausch + Lomb, and Constellation Brands. In these organizations, she held progressive roles in strategy, marketing, market insights, consumer research, data science, forecasting, and operations. Her background also includes working for agency providers, on consumer-focused accounts that included Starbucks, Microsoft, Dick’s Sporting Goods, MassMutual, and Facebook. She also supported a number of healthcare clients including Welch Allyn, Teleflex, Carestream Health, and Quest Diagnostics.

Prior to founding Sequent, Sarah worked for Paychex as their Director of Marketing Strategy and Segmentation.

She looks forward to applying her diverse background to your commercial challenges!