LEAD WITH CONFIDENCE

Two focused bootcamps.
One serious Go-to-Market.

How would you describe your team’s market approach? Are you always ready for what’s next, or continuously playing catch-up to the competition? 
If it’s the latter:  You need two “levers” to break the vicious (and exhausting) cycle of reactivity:

• Essential Insights for Leaders: A practical framework for informing your Go-to-Market strategy with Business Intelligence and Market Research.
• SERIOUS Strategy: Take your strategic skills to the next level with crucial strategy concepts & updated methods for strategy formulation.

Designed as a pair, we’ve integrated content across these two classes to amplify learning for students who take both.
That said – each of these sessions stand on their own, offering deep expertise in their respective areas.

Meet the Instructor

Our Insights and Strategy classes are taught by Sarah Weaver. Sarah founded Sequent to help executives and their teams find a better way to create what’s next. Along with her contagious enthusiasm for insights, strategy, and leadership Sarah brings two decades of cross-functional, cross-industry experience to her consulting practice. 

Prior to founding Sequent, Sarah worked for a range of market-leading corporations including Pfizer, Citi, Bausch + Lomb, and Constellation Brands where she held progressive roles in marketing, market insights, consumer research, data science, forecasting, and operations. Her background also includes working for agency providers, on consumer-focused accounts that included Starbucks, Microsoft, Dick’s Sporting Goods, MassMutual, and Facebook. Healthcare work within this agency-side experience included research and strategy projects for Welch Allyn, Teleflex, Carestream Health, and Quest Diagnostics.

Most recently, Sarah worked for Paychex as their Director of Marketing Strategy. She looks forward to applying her diverse background to your commercial challenges!