PLAN AHEAD AND SAVE BIG
Custom Bundles for 2025
Are you ready to get your insights back “online” in the new fiscal year? If you’re overdue for a significant refresh, but don’t quite need the full lineup of projects in our 2025 Insights Engine, then this is for you.
The thinking behind this offer is simple: When we deliver several projects for a client in the same fiscal year, we capture major efficiencies. We’d like to pass that savings on to you.
Here’s how it works: Choose four or more projects from the list below, finalize a SOW by 12/20/24, and you’ll save between 15% – 25% on Sequent services for each. Contact us today for per-project pricing!
Assessments
Landscape Analysis
How will the needs of your target audience be shaped by macro-level forces, and translate into demand over the next 3-5 years? This analysis will ensure your go-to-market has a longer “shelf life” by evaluating Trust, Political, Economic, Social, Technological, Regulatory, and Environmental trends.
This analysis will help us anticipate and monitor competitive threats that are expected to emerge over the next 3-5 years, by assessing how macro-level TPESTRE trends will affect the supply chain, technological investments, M&A activity, and the market landscape.
From a provider/expert point of view, what solutions are you competing against (directly, and indirectly) and how do your offerings stack up against those of your competitors? Includes an audit of products/services, brand, positioning, and key messages.
Strengths, Weaknesses, Opportunities and Threats – using the information gathered in the Competitor Analysis, we evaluate your company’s position relative to others in your space, to guide value chain development and marketing strategy.
Enterprise Classes
Market Research
Qualitative Research
In what contexts do the needs of your target audience arise? What individual factors (including demographics and behaviors) are contributing to those needs? This qualitative study will capture the range of their needs, characteristics and underlying circumstances to help improve your offerings and engagement.
Quantitative Research Study
How many people within your target audience have which needs? We’ll conduct projectable quantitative research to more accurately understand the size of your market, and the relative priority of their needs. The results of this research will be used as the basis for segmentation.
What groups of likeminded customers exist within the market you’re trying to reach, and which of these groups represent your best opportunity to become customers? Our segmentation combines attitudinal factors with targeting criteria to ensure you’re able to find them in the crowd.
This concept testing research will help gauge the receptivity of your target audience to your new Go-To-Market (GTM) strategy – allowing you to sidestep any potential issues, and identifying aspects that resonate most deeply with your prospective customers.
Workshops
Focusing on the target audience identified through our Segmentation analysis, combined with the landscape analysis conducted earlier in 2025, we’ll gather key commercial leaders to co-create a unified Go-To-Market strategy, which the entire organization can get behind.
With the Go-To-Market strategy created, we’ll assemble the same team of key commercial leaders to identify what supports must be put in place to execute on the new strategy.
Using what we’ve learned in the Value Chain Workshop and the feedback from our GTM validation study, we’ll guide your team through the process of making any necessary adjustments to both, before FY26 planning begins.
In this final step of the Insights Engine process, we’ll transform your Go-To-Market strategy into a plan for action. This workshop will gather key commercial leaders to decide on what they’ll deliver, and when, to bring the strategy to life.