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Ready for your next step?
Define your Sequent

Navigating the unknown is easier when you know how to map it.

Learn how our Essential Insights© framework can provide you with the visibility you need to make your next move a winner.



Insights Bias and Gaps Diagnostic
Tired of playing corporate Battleship? We’ve found a better way to identify the blind spots in your insights program, and determine the best way to illuminate them.
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You’re setting the strategy.
Let’s set you up for success.

Whether you’re a seasoned leader, or you’ve been recently promoted, a role in the drivers’ seat brings with it a different set of challenges and a greater degree of personal accountability. Strategy leaders are expected to do more than just make smart choices – they need to see around corners to capitalize on market opportunities and avoid foreseeable problems.

Nobody can anticipate every potential friction point or risk of failure; but leaders who consistently dodge problems and seize key moments aren’t relying on luck. They’re using on a proven set of tools to improve their odds.


So many people play a part in strategy.

What’s your role?

Chief Officer /

  • Founder / Owner
  • C-Suite Officer
  • Vice President
  • Board Member

A few of our executive-level offerings to consider:

Director / Manager

  • Marketing
  • Sales
  • Customer Service
  • Product

Here are a few ways we might be able to support your success:

HR / Organizational

  • Human Resources
  • Learning / Traning
  • Org Design
  • Workforce Planning

Early Career /
Emerging Leader

  • Associate
  • Coordinator
  • Analyst
  • Assistant

Are you preparing for the next step in your career? Get support for your journey:

In any strategy-focused role, you’ll need to collaborate across the value chain. It takes groundwork to get everyone on the same page.


What support could take your strategy from good to great?

At Sequent, our goal is to help you create change from within – building the capabilities you need to take more internal ownership over big commercial decisions and initiatives.

  • Analysis, Business Intelligence, and Data Science
  • Market Mapping, Segmentation, and Market Research
  • Collaborative Market Strategy Development
  • Performance measurement / KPIs / OKRs

Services offered by Sequent include:

Here’s what it’s like to work with Sequent.

Sarah is easily the most disciplined and thoughtful experiential leader I’ve had the pleasure of working alongside… Her work at Quest Diagnostics was comprehensive, thought-provoking, and instrumental to their entrance into the Direct-to-Customer space. It included category and competitive analysis, digital footprint measurement, and extensive mapping of the disparate systems used for experience tracking across the entire digital ecosystem. It cannot be overstated how difficult and complex a task this was, or how expertly Sarah navigated a fragmented ecosystem with ease and aplomb.

Richard Schwabacher

Executive Director, Consumer Technologies & Digital Solutions, Quest Diagnostics

Innovative, data-driven, highly strategic, and fiercely focused on the customer: this is how I would describe Sarah Weaver, after five years of working closely together… During her time at Pfizer, Sarah stood up a robust new data and research function, providing the CX team – and the business – with breakthrough customer insights and smart recommendations based on her cross-industry knowledge of broad healthcare trends, her awareness of the social determinants of health, research into the preferences of our key audiences, and her expertise in CX best practices… It’s my pleasure to recommend Sarah. As a strategist, insights leader, and CX innovator, her perspective and leadership will add value to any team of which she is a part.

Jamie DePeppo

Senior Director, Customer Experience Strategy, Pfizer

Ready to
get in touch?

We’d love to understand the challenges you are facing, to see if we can help.

Send us an email at and we’ll figure it out!

We look forward to connecting with you!