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Insights Diagnostic

Is Data-Driven Decision Making (DDDM) helping or hurting your results?

It’s no secret: The best go-to-market strategies come from innovative insights.

Market leaders are known for having a deeper, richer understanding of their target audience; somehow this depth of understanding transforms their insight into foresight. It’s what gives them the courage to act early to meet changing needs and opportunities – and in the process earning the respect and loyalty of the people they serve.

What’s less obvious: Gaps and bias in data and research can affect the bottom line.

When our results are falling short of plan, we tend to point the finger at individual leaders… or specific project failures… or at resource constraints. Seldom (if ever) do we acknowledge when our decisions are being anchored in spotty, distorted insights – or why.

Data can be misleading without a balanced insights architecture.

Reports on KPI performance at a tactic level can’t tell you if your go-to-market strategy is missing the mark as a whole. This is why it’s crucial to routinely assess your insights program as a larger whole – to ensure they’re providing the balanced context necessary for improving actual performance.

The Sequent Insights Diagnostic is like a vision test for your data and research program.

What we do:

  • Gather all of the reports and research that are used by senior leadership to make decisions about the commercial health of the business, go-to-market strategy, and annual performance objectives
  • Use the Essential Insights™ framework (described below) to examine the full portfolio, to see what coverage is provided by each – and where you have gaps
  • Visualize these findings, across the five key dimensions of the framework
  • Recommend adjustments based on your industry, market position, and budget
Learn More

Rebalance your insights portfolio with the Essential Insights™ Framework

This powerful framework brings together the data and research tools you’re already using (and a few new ones you’ll want to adopt) to maximize your visibility into customer needs and market dynamics.

Essential Insights™ is based on an extensive body of knowledge garnered from two decades of experience in business intelligence, market research, and commercial analysis.

Your insights coverage, made visible.

After our Insights Diagnostic is complete, you’ll never look at your dashboards the same way.

4

core quadrants

17

insights tools

170+

key questions

7

functional teams

5

balances to achieve

Ready to
get in touch?


We’d love to understand the challenges you are facing, to see if we can help.

Send us an email at info@sequent.solutions and we’ll figure it out!

We look forward to connecting with you!